As part of the Sendai-Tohoku Expansion Program (STEP for GROWTH for short), a global startup hub project promoted by REVANES Corporation on behalf of the City of Sendai, a series of "Global Business Seminars" to support overseas expansion of deep-tech startups, the The first one, held in Sendai City on August 7, 2025.

STEP for GROWTH consists of two parts: the "Global Business Seminar," in which pioneers of global business development share their perspectives on overseas business development and case studies, and the "Accompanying Support Program," in which overseas business development is specifically promoted.

Outline of the 1st Global Business Seminar】 【Summary of the 1st Global Business Seminar
Date: Thursday, August 7, 2025, 15:00-17:00
Location:L-Park Sendai (4-11-1 Ichibancho, Aoba-ku, Sendai, Miyagi Prefecture)
Title: How to make the first step of overseas expansion, N=3 is necessary for overseas expansion
Organized by: Sendai City
Operated by: LIVERNESS Co.
Special Lecture: Mr. Kengo Suzuki, Co-Founder and Executive Fellow, Euglena Co.
Moderator: Yukihiro Maru, Group CEO, Liverness Corporation

Seminar Report
In the first seminar, Euglena shared its trials and errors in overseas expansion, highlighting the possibilities and challenges of deep-tech startups in the growing market of Southeast Asia. What is important is a "problem-solving" attitude and the ability to think in the local context. We learned that the key to success is to approach overseas expansion with an awareness of the three axes of primary information, trust, and cross-cultural understanding.

How to make the first step in overseas expansion
⸻ 1. the potential of Southeast Asia and the affinity of deep tech
Southeast Asia is a growing market, and social issues provide opportunities for deep tech.

 ⸻ 2. gathering primary information and building trust
It is important to build trust and realistic market understanding through dialogue with and visits to local institutions. 

⸻ 3. cross-cultural understanding and local adaptation strategies
Flexibility is required to take into account cultural backgrounds and design locally appropriate dissemination and business designs.

▶︎▶︎▶︎ A more detailed implementation report will be shared with seminar participants. We hope you will join us for this seminar.

Participants for the next and subsequent seminars are being sought!

Future seminars will be more practical in nature and will include MOU signing in Southeast Asia, local travel and observation, and pitch presentations. RIVERNESS will do its utmost to support the process of startups facing real local challenges and growing through the fusion of business and research. We look forward to welcoming all deep tech startups who want to join the challenge of "changing the world with the power of deep tech" to the next and subsequent sessions.

The 2nd Global Business Seminar

Date: Thursday, September 4, 16:00-17:00
*From 5:00 p.m.Kick-off event for Tohoku Tech Planterwill also be conducted.
Location: Urbannet Sendai Chuo Building
Guest: Mr. Shingo Akao, President, Ball Wave Corporation
Topic: Learn who to meet and approach at the first step
To register, please contactthis way (direction close to the speaker or towards the speaker)

Part 2~7 September~November

Inquiries regarding this matter
(Contact: Mai Inoue, Saito, Ishizawa)
TEL：03-5227-4198 E-mail：[email protected]